Explainer video – Definition and Examples

explainer-video-definition-examples

Explainer video definition and examples

Look at examples of fabulous explainer videos!

An explainer video is a short animated video with motion graphics and sound effects or narration used for branding and marketing by businesses to promptly explain the use of a product, service or brand in an engaging way. Look at these fabulous explainer video examples to understand how an explainer video works miracle when it comes to explaining or presenting the applications of a complex product or service to its target audience and does a great job creating high levels of engagement.
Since the late 2000s, there are various examples of how explainer videos have gained vast popularity because of their versatile applications for branding and marketing. Ever since the introduction of explainer videos, millions of dollars are spent worldwide by big and small organizations for producing an engaging and intriguing animated explainer video to boost their brand presence and market their products more efficiently.

Applications of an explainer video

Many a time businesses have difficulty in expressing or explaining their products and services in a way that it is extremely easy for its potential customers to comprehend. With innumerable websites in the market and cut-throat competition is every market segment, it is very important for all businesses to communicate effectively with its target audience. This is where animated explainer videos save the day. For example, animated explainer video examples or 2D explainer videos increase engagement levels, boost retention rates and present a clear picture of what a brand is all about combining the audio-visual technology available.
Human beings are complex individuals designed to pay more attention to visual and vocal (audible) senses more
than the others. An explainer video appeals to relate to its potential customer's problems provides a solution to
these problems and introduces a brand/product/service that will actually solve these problems respectively.

Examples of an Explainer Video

Have a look at the best Explainer Video examples of 2018!

Explainer Videos are a gift to marketing in the 21st century. 2018 has unleashed a lot of technological achievements, and with such great achievements, the business industry is bursting its seams of innovation. There are a variety of explainer videos that are available but the following few stand out the most:

  • 2D Explainer Videos
  • 2.5 D Explainer Videos
  • 3D Explainer Videos
  • Character Animation Explainer Video
  • Whiteboard Animation Explainer Video
  • Screencast Explainer Videos

Here are the top 6 types of explainer videos for 2018.

Explainer Video Example by BrandsMark

Provana LLC Animated Explainer Video Example

Have a look at one of the best examples of an explainer video. Provana LLC's animated explainer video is a character animation and is one of the most popular marketing video type of all time.

Worapay- Technology Explainer Video Example

Have a look at one of the best examples of an explainer video. Worapay - Peer to Peer's animated explainer video is an informative and educational marketing video and definitely one of the most popular tech-marketing video type of all time.

CyberGate Explainer Video Example

Have a look at one of the best examples of an explainer video. Cybergate's animated explainer video is an informative technical marketing video and definitely one of the most popular technology marketing video type of all time.

Cumulus Whiteboard Explainer Video Example

Cumulus's whiteboard animation is one classic example of an explainer video. Such whiteboard explainer videos are definitely one of the most popular technology marketing video type of all time.

CLIENT TESTIMONY | MAVERICK PEPPERS

Fuse5 Character Animation Explainer Video Example

Have a look at one of the best examples of an explainer video. Fuse5's animated explainer video is a character animation and is one of the most popular marketing video type of all time.

Ayondo Multi-lingual Explainer Video Example

Have a look at one of the best examples of an explainer video. Ayondo (Spanish language)'s animated explainer video is an informative and educational marketing video and definitely one of the most popular tech-marketing video type of all time.

ReerEndz Whiteboard Explainer Video Example

Have a look at one of the best examples of a whiteboard explainer video. ReerEndz's animated whiteboard explainer video is a whiteboard animation explainer video and definitely one of the most popular technology marketing video type of all time.

Canon IS Whiteboard Explainer Video Example

Canon's whiteboard animation is one classic example of an explainer video. Such whiteboard explainer videos are definitely one of the most popular technology marketing video type of all time.