What are the best Explainer Video Advantages?

Here are the top 5 Explainer Video Advantages:

Explainer video Advantages:

Explainer video is a short, engaging video clip to explain or introduce a product or service to potential customers in the market, basically about what they do and several ways to help these customers. If the product is new to the market, its details are well explained through an explainer video.

  • An Explainer video is Short.

An explainer video can effectively explain your product or brand within 30 to 120 seconds, making it an effective an quick mode of communicating to target audiences. An Explainer video due to its short nature is more compelling compared to other marketing videos and break down complex ideas, brand information or service pitches and convey the same in just under a minute.


  • An Explainer video is Engaging.

Another advantage of an explainer video is that it is highly effective especially because of the exceptional engagement rates they hold. They build up your potential customers interest in your product/service, point out problems that they may be facing and intrigue them with awesome solutions that their respective product or service has in store for them.

“Click-throughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results… it stands out a lot more than a regular website listing does, so (it) tends to attract more clicks.” – Matt Carter


  • An Explainer video is Affordable.

The best advantage of an explainer video is that it is really cost effective. It starts at around 500$ and yields a fabulous return on investment for every business that markets using explainer videos. Commercial videos cost upwards of 20 times what you would otherwise be spending on an explainer video and to no better result. With a smaller cost, you can have a good return on investment and engage your customers efficiently. This makes it a powerful tool.


  • An Explainer video is Easy to Share.

Social media and smartphones have become a necessity for the Millennials. You see something you like, you share it for the world to see. Another advantage is that an explainer video does not have a high file size. This promotes for its capacity to be shared across Whatsapp, Facebook, LinkedIn, Twitter, Instagram and other such platforms which holds a massive potential  for branding businesses.


  • An Explainer video Educates more Efficiently.

Videos have a stronger effect on the human brain, that's just how we are. An explainer video turns complex concepts into simple ideas and hence are not only informative but also an educational tool. Explainer video keeps the viewers’ much more engaged as they touch both, the audio-visual senses of the target audience. They break complex ideas into simple explanations thereby communicating more effectively and efficiently to their respective potential customers.

Explainer Video Advantages | By BrandsMark

Strong marketing leads to a successful business. Half of your business traits depend upon successful marketing. Basically, marketing involves public relations, advertising, brand promotions, and sales etc. But as we all know this is a digital era, hence people are more influenced and easily get attracted to videos rather than printed forms of advertisement. So here producing an explainer video plays a key role to promote a brand or a company. Including  explainer video as a part of your marketing strategy helps your business in a lot of when when planned strategically.