Explainer Video Definition
An explainer video is a short, animated video focused on highlighting or explaining the
products and services of a company in an engaging way, using the appropriate language,
explanatory and engaging animated visuals to help viewers understand the product or
service in just a matter of seconds. Animated explainer videos are one of the top marketing
tools of this century.
“More than 150 million people view videos online every year, most of them ripe to hear
your business’s pitch if you produce and market your video effectively.” – Vern Marker
Do you feel intimidated by the notion of creating an explainer video? Relax! There is
absolutely no need – animated explainer videos are one of the strongest tools to get
informative content out to your most relevant audience.
Animated Explainer Videos in Marketing
Millions of dollars are spent every year by brands trying to reach out with new and
engaging modes of communication. Now, even small businesses are using explainer
videos, engaging their audiences and converting them to customers. Even simple and boring
products become fascinating and intriguing by using an interesting explainer video.
A simple, quick and easy explanation with animated videos goes a long way in helping the
viewers and audiences understand how a product or service helps solve their problem.
Recent studies show that animated explainer videos dominate the marketing world and
have become the most preferred form of content and score the highest in engagement
levels and knowledge transfer.
Length of Animated Explainer Videos in Marketing
Explainer videos are very short in duration, usually less than 90 seconds. The script for
such videos is usually under 180 words, conveying the most relevant information.
Innovative companies such as this, script the video in the most intriguing and engaging
the manner that you and I can’t even imagine.
Here’s a quote that is indeed quite relevant:
“Click-throughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results… it stands out a lot more than a regular website listing does, so (it) tends to attract more clicks.” – Matt Carter